Unit Prices Help Consumers, Not So Much Retailers
While Lee and I have been shopping by unit price for quite some time, I started wondering why would the stores even post unit prices in the first place. Researching a little, I see blogs stating that several states have laws requiring posting of unit price – of course there must be a law! Retailers wouldn’t want us to be able to comparison shop on a level playing field after all. So lets take a closer look at this.
Addendum – After we originally published this, Melanie Pinola over at Lifehacker published a great article on why the Unit Price that the retailer puts on those little stickers may not always be reliable. You should check it out.