Frugal.ly Disclosure Statement
Our goal here at Frugal.ly is to provide tools, tips and topical info related to living frugally. We love blogging – whether we write it ourselves or read what others have written. We also love the interaction with other like minded people.
But the lights don’t pay for themselves. From time to time we run across a resource that we feel can save you, our readers, money or otherwise promote a frugal lifestyle. Some of these resources compensate us for directing you their way. This may be by way of advertising or affiliate links. So you know that we might be compensated, we have this dandy disclosure statement to describe the ins and outs of how we might be compensated.
- Our Promise To You
- Legal Stuff
- So What is an Affiliate Link?
- Example Of An Affiliate Link
- So Why Are You Telling Me This?
- Related Articles
We will only promote products we use and/or would recommend to our friends and family. We promise! Honest!! Besides, if Frugal Momma got a bad tip or link, keeping the lights on at Frugal.ly is the least of our problems.
We respect your privacy. We use affiliate links that direct you to other websites. There is no information in these links that identifies you. The links only identify us. Keep in mind the referred website may be able to identify you using their own tools such as through cookies they create but nothing specific about you is included in the affiliate link itself.
You will not be charged in any way unless you choose to make a purchase or perform some explicit action. Some websites don’t charge you, they just want you to do something such as provide some information or print something but you still choose if you want to do this or not.
This is a personal blog written and edited by the fine folks at Frugal.ly. We may accept cash advertising, sponsorship, paid insertions or other forms of compensation.
The compensation received may influence the advertising content, topics or posts in this blog. This content, advertising space or post may not always be identified as paid or sponsored content.
The owner of this blog is compensated to provide opinions on products, services, websites and other topics. Though compensated, we always give our honest opinions, findings, beliefs and experiences on those topics or posts. Views and opinions expressed in this blog are purely that of the blog’s owner. Claims, statistics, quotes or other representations about a product or service should be verified with the manufacturer, provider or party in question.
This blog does not contain any content which might be a conflict of interest.
Everyone should be familiar with what marketing is about since we are surrounded by billboards and commercials and other types of advertisements. Affiliate links are just a relatively new type of marketing.
Everyone should also be familiar with regular everyday links – you had to use one just to get to this page. Blogs, news articles and other online sources of information often include a link to other sources of information – click the link and you are directed to another web page.
Some companies compensate other websites for referring users to them. When a website such as Frugal.ly directs (or refers) users to another website, this is called generating leads for the referred website. This whole business is called affiliate marketing. Affiliate links are special kinds of links – they tell a website who directed you to them so the referrer (that would be us) can be compensated. Affiliate links include a special code that identifies the referrer (us) so they know who to pay. A regular link does not have this special code.
We did some checking around and while we are referring you and we are called the referrer, you are not a referee in this case. While you might be a referee in real life (looking at all the moms out there), in this case you are a lead.
Some affiliates compensate just for directing traffic (ie leads) their way, whether you use the service or not. Others compensate based on whether you do something such as make a purchase.
So here is an example of an affiliate link. We recently used 99designs.com (<- affiliate link) to purchase a logo for Frugal.ly. It was fast, simple and I think well priced for the quality (mainly because I think the new logo is priceless!). For just $299 we got an awesome logo and helped a creative entrepreneur (Thanks Amanda!) in the process. We liked it so much that we are happy to promote their services to other folks who might want an inexpensive logo (and there are much pricier services out there). So we requested to join their affiliate program. If you go to their site using that link and use their services, we get a cut.
Here is another example of an affiliate link. This one is much prettier – its a Banner Link as opposed to a Text Link (the affiliate link used earlier). Which do you find more ‘clickable’? By the way – click through rate is a measure of how effective links are – Publishers (thats us here are Frugal.ly) and Advertisers (the folks creating the ad) look for high click through rates in a link.
No telling how long they keep this available but if you want to check out our logo contest to see all of the awesome (and not so awesome) submissions, check out our 99designs contest (<- Not an affiliate link, we do not get any compensation for that one so if you do start a contest, please use the other link)
Disclosing the fact that we might be compensated builds trust with our readers. Ahhh…we love you guys!
While a fine and noble reason, the biggest reason is because its the law. After answering to Momma Frugal, the next highest authority in this country is the US government. The Federal Trade Commission (FTC) regulates inter-state commerce (commerce that crosses state lines). Since blogging goes out across the nation (and across the world) and money potentially changes hands, the FTC has jurisdiction and gets to make the rules. And so the government decrees ‘Thou Shalt Disclose!’
Really, we were going to write a disclosure statement anyway…eventually…you know, when we got around to it. Gotta be transparent and all that good stuff. Yep.
Many websites are there so folks can share information. Some of these websites establish a wide following and marketers are interested in tapping into that audience. Website owners get the opportunity to tap into a little cash (in some cases a LOT of cash) by directing their audience to these marketers.
Disclosing the fact that you might be compensated is important to build trust and maintain integrity with your users. Plus, its the law.
Do you have a blog, use Facebook, Twitter or other social platform? Do you provide affiliate links or advertisements or otherwise generate leads for someone else? Do you disclose this? If not, better get on the ball. Assuming you do disclose – how do you disclose? Does it include a disclosure statement? What works and doesn’t work for you?
Find this stuff fascinating? Want to learn even more about affiliate marketing? Here are some resources:
- Wikipedia: Affiliate Marketing
- Dummies.com: Your Mom Blog and Affiliate Marketing
- FTC.gov: .com Disclosures
- 99designs: Start a Project now at 99designs.com – the #1 Marketplace for Crowdsourced Graphic Design (<- there’s that affiliate link again!)